In the previous article, we described two roles that a tea professional can play in the consumer tea culture. These are the roles of a tea guru and a tea actor. Successful work in each […]
Olga Nikandrova & Denis Shumakov
Tag: Tea in the Experience Economy
Tea in the Experience Economy. Tea Actors and Tea Gurus
In the previous article on Tea in the Experience Economy, we talked about the cases in which you can work with tea as with coffee or with wine. Such cases were not very many, so […]
Tea in the Experience Economy. Sometimes You Can Work with Tea Like with Wine and Coffee
In the previous article (Reasons Why You Mustn’t Work with Tea Like with Wine or Coffee), we came to the conclusion that tea cannot be treated like wine or coffee. Tea is too complicated to […]
Tea in the Experience Economy. Reasons Why You Mustn’t Work with Tea Like with Wine or Coffee
In 1999, Harvard Business School published Pine and Gilmore’s book The Experience Economy, in which the authors presented an elegant concept of a new, post-service economy — the economy of experience. In contrast to the […]